How advertising and consumer culture are contributing to the by Christoph Behrends PDF

By Christoph Behrends

ISBN-10: 3638814130

ISBN-13: 9783638814133

Essay from the 12 months 2005 within the topic Communications - Mass Media, grade: 1,7, collage of Leicester (University of Leicester - Centre for Mass communique Research), path: ads, tradition and communique , sixteen entries within the bibliography, language: English, summary: city dwellers within the Western global have witnessed a metamorphosis in their cityscapes lately. Small self sustaining shops, eating places and occasional bars were changed via shops of establishment businesses, comparable to Tesco, McDonald’s, Burgerking, Starbucks, H&M and the space. even if you're exploring the town centre of Leicester, London or Hamburg, you discover progressively more branches of large-scale company businesses, trying to allure shoppers with their colossal, vibrant emblems. a similar strategy are available within the media – international manufacturers equivalent to Hewlett-Packard and Coca Cola put it on the market all over the globe, or by way of Barnet et al (1995: p. 164): “Marlboro nation is everywhere”. whereas the unification of urban centres has been much-discussed, additional questions must be elaborated on: In how a long way are those phenomena result of globalisation? Which effects have they got for all times in Western societies? Is there a world homogenisation of tradition, and if this is the case, to what quantity? Which function does ads play during this strategy? those and different questions are mentioned during this paper.

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How advertising and consumer culture are contributing to the creation of a homogeneous global culture by Christoph Behrends


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