The advertisement and cultural explosion of the electronic age could have been born in California's Silicon Valley, however it reached its excessive aspect of riotous, chaotic exuberance in big apple urban from 1995 to 2000—in the golden age of Silicon Alley. In that brief stretch of time a new release of proficient, untested twentysomethings deluged town, launching hundreds of thousands of latest web ventures and attracting billions of greenbacks in funding capital. a lot of those younger marketers have been entranced through the endless promise of the hot media; others appeared extra captivated through the promise of endless gains. The suggestions they launched—from web advertising to 24-hour Webcasting—propelled either the web and the tech-stock increase of the past due '90s. And in doing in order that they despatched town round them right into a maelstrom of brainstorming, code-writing, fundraising, medicines, intercourse, and frenzied hype . . .

until April 2000, whilst the NASDAQ zeppelin ultimately burst and fell at their ft.

In the pages of Digital Hustlers, Alley insiders Casey Kait and Stephen Weiss have captured the thrill and excesses of this extraordinary second in time. Weaving jointly the voices of greater than fifty of the industry's best characters, this awesome oral historical past deals a ground-zero examine the start of a brand new medium. listed below are marketers like Kevin O'Connor of DoubleClick, Fernando Espuelas of StarMedia, and Craig Kanarick of Razorfish; commentators like Omar Wasow of MSNBC and Jason McCabe Calacanis of the Silicon Alley Reporter; and inimitable Alley characters like social gathering diva Courtney Pulitzer and Josh Harris, the clown prince of Pseudo.com. jointly they describe an international of sweatshop programmers and paper millionaires, of cocktail-napkin company plans and billion-dollar IPOs, of awesome successes and flame-outs alike.

Candid and open-eyed, bristling with power and argument, Digital Hustlers is an unforgettable team portrait of a wildly inventive tradition stuck within the headlights of achievement.