Download e-book for kindle: E-Books kaufen, abonnieren, leihen?: Eine Analyse auf Basis by Kristin Lulei
By Kristin Lulei
By Kristin Lulei
By Laura Robinson,Apryl Williams,Jeremy Schulz
By Jean-Claude Domenget,Valérie Larroche,Marie-France Peyrelong
By Shoshana Amielle Magnet
By Sandra Duschl
Hierbei werden sowohl der Nutzen des company Books innerhalb des Unternehmens als auch die Möglichkeiten einer erfolgreichen Positionierung am Markt betrachtet.
Aus der vorliegenden examine können Unternehmen für sich ableiten, wie sie das company ebook gezielt als Marketinginstrument einsetzen und ihre Unternehmensbotschaft nachhaltig in den Köpfen ihrer Kunden verankern können.
By J V Vilanilam
Building a case for citizen-centric public relatives, the writer argues that during India, PR has to be seen as a improvement device geared in the direction of socioeconomic development. This argument is subsidized by means of case experiences and sensible examples of PR writing, PR recommendations acceptable to India and the most recent thoughts and devices utilized in PR perform. The booklet covers themes like inner and exterior PR, satellite tv for pc and foreign communique and Cross-cultural communique and blends theoretical arguments with administration case studies.
The e-book goals to sensitize normal readers in addition to PR pros in regards to the more and more socially dependable position that the PR functionality has to play in constructing international locations to aid in all-round social uplift.
By Philip M. Napoli
No longer beholden to the programming or booklet schedules of media manufacturers, brand new shoppers entry media content material via a few exceptional and more and more regularly occurring systems, and the improvement and overlap of tv, the web, and different retailers have fragmented media audiences greater than ever, making the trouble to arrive them extra advanced. development on his award-winning e-book, viewers Economics, Philip M. Napoli maps the panorama of our present media surroundings and describes its problem to standard conceptions of the viewers. He additionally considers the adjustments that new ways to viewers dimension have produced, either politically and culturally.
Napoli examines the continuing redefinition of the industry-audience dating through applied sciences that experience moved the viewers market past conventional metrics. this day, media companies and viewers size organisations set up new, extra refined instruments to collect viewers details, concentrating on components hardly ever thought of ahead of, similar to appreciation, bear in mind, engagement, and behaviour. In doing so, the has attempted to use new systems as completely because the shoppers they desire to draw. Napoli lines the interaction among political and monetary pursuits and their influence on viewers evolution. He recounts battles among stakeholders over the evaluation of media audiences and their efforts to limit the performance of latest applied sciences, in addition to their push to persuade new measurements for tv, radio, and the internet.
By Olga Goriunova
In this ebook, Goriunova bargains a severe research of the approaches that produce electronic tradition. electronic cultures thrive on creativity, constructing new forces of association to beat repetition and succeed in brilliance. that allows you to comprehend the procedures that produce tradition, the writer introduces the concept that of the paintings platform, a particular configuration of artistic passions, codes, occasions, participants and works which are propelled through cultural currents and maintained via digitally local potential. paintings systems can ensue in several contexts bringing approximately certainly new cultural creation, that, given sufficient strength, come jointly to maintain an open mechanism whereas negotiating social, technical and political modes of power.
Software artwork, electronic varieties of literature, 8-bit song, 3D artwork types, pro-surfers, and networks of geeks are try beds for enquiry into what brings and holds artwork structures jointly. Goriunova offers a brand new technique of realizing the advance of cultural types on the net, putting the phenomenon of participatory and social networks in a conceptual and ancient standpoint, and providing strong instruments for discovering cultural phenomena missed by means of different approaches.
By Barrie Gunter
Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual issues in children’s lives, from clothing and accessories, toys and video games, to song, leisure media, ads, and new media structures.
Parents, educators and politicians round the built international have raised issues concerning the results these kinds of reviews could have at the socialisation and mental improvement of kids and the level to which the untimely advent of sexuality into their lives can position them vulnerable to undesirable consciousness. This booklet explores those matters utilizing a proof dependent procedure that attracts on learn findings from around the globe, representing the main finished unmarried account of the sphere.
The ebook might be priceless to scholars learning issues surrounding young ones and the media and formative years reviews, in addition to scholars of verbal exchange, media, cultural stories, sociology, psychology and wellbeing and fitness science.
By Alexander Dhoest,Steven Malliet,Jacques Haers,Barbara Segaert
This booklet goals to revisit the idea of lifestyle for the twenty first century, reinterpreting it and lengthening its scope. at the one hand, the suggestion of resistance is redefined and utilized to modern practices of cultural construction and entrepreneurship. however, individuals re-evaluate the relationship of subcultures to daily tradition, exploring extra mainstream varieties of cultural construction and intake throughout a much wider diversity of social teams. for this reason, this e-book extends the scope to seem past the white, male, adolescent, city cultures pointed out with prior subcultural experiences. individuals additionally study fusions and crossovers among Western and non-Western cultural practices.