By Dominic Pettman
ISBN-10: 1509502262
ISBN-13: 9781509502264
ISBN-10: 1509502270
ISBN-13: 9781509502271
It is usually argued that modern media homogenize our ideas and activities, with no us being absolutely conscious of the constraints they impose. yet what if the matter isn't that we're all synchronized to a similar motions or moments, yet particularly dispersed into numerous assorted emotional micro-experiences? What if the influence of so-called social media is to calibrate the interactive spectacle in order that we by no means totally believe an analogous approach as different power allies whilst? whereas one individual is fuming approximately financial injustice or weather swap denial, one other is laughing at a adorable cat video. And, hours overdue, vice versa. The nebulous indignation which constitutes the very gasoline of actual social switch may be redirected properly round the community, averting any harmful surges of radical activity.
In this brief and provocative ebook, Dominic Pettman examines the planned deployment of what he calls ?hypermodulation,? as a key process encoded into the modern media surroundings. His account demanding situations a number of the narratives that painting social media as a sinister house of synchronized realization, during which we're busily ?clicking ourselves to death.? This serious mirrored image at the unheard of energy of the web calls for us to reconsider the potential of countless distraction that our most recent applied sciences now allow.
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Infinite Distraction (Theory Redux) by Dominic Pettman
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