New PDF release: Brand Journalism

By Andy Bull

ISBN-10: 0415638097

ISBN-13: 9780415638098

ISBN-10: 0415638100

ISBN-13: 9780415638104

Responding to the newly-emerging development of corporations hiring reporters to create content material on their behalf, Brand Journalism is the 1st complete, useful consultant to this hybrid type of conventional journalism, advertising and public relations.

This textbook takes an instantaneous and useful method of the topic, exhibiting reporters and journalism scholars how they could follow their talents to operating for a model, and displaying those that paintings for non-media firms how their corporation can gather the talents essential to turn into a multimedia publisher.

Areas coated include:

• setting up the viewers your model desires to interact with

• picking out your organisation’s company targets

• constructing a model journalism technique to aid bring these enterprise goals

• Measuring the result of your model journalism strategy

The e-book additionally includes a wealth of case experiences at the topic and gives a useful significant other site -

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Brand Journalism by Andy Bull

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Categories: Media Studies